![]() ![]() To that end, the hybrid F-150 is a genuine asset to anyone who actually uses their truck for, you know, work! The truck’s tailgate has useful features like pencil holders, built in rulers, and more. ![]() ![]() Those are the optics, at least, and they make sense for a vehicle that’s marketed as “Ford Tough” and to a set of “core buyers” who view almost anything short of willful and deliberate environmental destruction as “soft.” (“Core buyers,” by the way, is a term I learned from Harley-Davidson that describes its aging, narrow-minded, and troublingly profitable white male customers living in flyover states as neutrally as possible.) 2021 Ford F-150 Hybrid | Mobile Job Siteįord is positioning the F-150 Hybrid - and the upcoming pure electric F-150 - as work trucks, and the extra batteries and electric motors are being positioned here in a way that is more in service of the job site than it is in service of the planet. And that, I think, is an utterly genius marketing move from Ford. Walking around the F-150, I counted precisely 0 (zero) “Hybrid” badges, labels, stickers - anything. In fact, there’s nothing on the truck at all that screams “Hybrid!” or even whispers it. There’s a big plastic shroud over the Ecoboost V6 that’s covering all the neat bits of that, as ever, but there’s nothing under the hood that screams “Electric Future!” or even “Hybrid!” in the way that, say, the engine bay of Ford’s own CobraJet electric dragster does. Sure, there’s a big aluminum cube tucked into the near left corner with a bunch of orange wires hanging out of it, but beyond that, it looks pretty conventional. The view under the hood of this particular Ford F-150 Hybrid “Platinum edition” pickup will be pretty familiar to current F-150 owners at first glance. That keeps things relatively simple on the manufacturing side, and ensures a nearly 90% crossover in powertrain parts, too, which allows Ford to employ its economies of scale and keep costs down/profits up. If you know where the torque converter “goes” in a setup like this, you’ve got the idea. 2021 Ford F-150 Hybrid | Under the Hoodįord has tucked the hybrid F-150’s electric motor between the ICE and the 10-speed automatic transmission. I feel like we are, so let’s start with the most obvious question mark of all: the hybrid pickup powertrain. This week, Ford invited a group of journalists out to Chicago to get an up-close look at the new for 2021 Ford F-150 Hybrid pickup, and - as the first press event many of us had gotten out to since the COVID pandemic kicked off in earnest - we wasted no time in donning the Ford-branded face masks and poking and prodding at the big pickup to try and suss out all its different features.įull credit to Ford, too, because there are lots of F-150 fun facts and top tips to learn about, if you’re so inclined. ![]()
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